How to Attract New Customers to your SMB

Here are 4 effective strategies for small businesses to attract new customers and expand their customer base

Offer Discounts and Promotions

Attract New Customers: Use introductory discounts or special promotions to lure in new customers who might be considering doing business with you but need an incentive to change their shopping habits.

Track Purchases: Monitor what new customers buy and which offers they redeem to better target them with future marketing messages and foster loyalty.

Leverage Referrals and Reconnect with Old Customers

Ask for Referrals: Actively solicit referrals from satisfied customers by building referral-generating activities into the sales process and offering incentives.

Recontact Old Customers: Regularly reach out to former customers who haven’t done business with you in a while with a “We miss you” message and a special deal to entice them back.

Networking and Partnerships

Network: Raise brand awareness by meeting new people through trade associations, local chambers of commerce, and networking events. Approach networking with a helpful attitude.

Partner with Complementary Businesses: Team up with businesses that have a similar customer base but aren’t direct competitors to strategize and market to each other’s customers.

Enhance Online Presence and Community Involvement

Update Your Website: Ensure your website is optimized for search engines, mobile-friendly, and has a fast load speed. Consider hiring experts if needed.

Participate in Community Events: Raise your profile in the local community by participating in or sponsoring charity events and organizations, which can attract customers who like to support local businesses.

By implementing these strategies, small businesses can attract new customers, increase brand awareness, and build a loyal customer base. Contact Amplify Digital Agency today to help you put together a strategy to improve your online brand and ensure your customers become customers-for-life!